Pressler works as an Inbound Marketing Specialist with Klik Marketing, a Charlotte-based digital marketing agency. She is responsible not only for the content creation side of marketing – the ideation, the writing the editing – but also the strategy to get that content into that world. We’re talking anything from social media to blog posts, email marketing to SEO strategy.
It’s her first non-journalism job; before she started at Klik, she worked for The Gaston Gazette in Gastonia, North Carolina and The York Dispatch in York, Pennsylvania.
Content creation these days can sometimes feel crowded, fast-paced; oftentimes, stale. Which is where Pressler ignites her natural sense of imagination for Klik’s clients. And that’s made possible by reading.
“Reading makes me a better writer, just in general,” she says. “Books make me more creative, and they give me ideas for different content or brand voices.”
Pressler’s love of reading and writing wasn’t always as strong as it is today. She hated reading as a child; her mother kept encouraging it by reading a book together every night.
“At that point, I felt like reading was just the worst,” she shares with an ironic laugh. Then, a shift happened. She can’t remember how or when, but she remembers the end result – she just couldn’t get enough of reading.
Just like many children – now adults – in her generation, she fell in love with the Harry Potter series. She was in second grade when the series’ first book was released.