Originally from Jamaica, Sterling came to the U.S. for college, pursuing a B.A. in Journalism from East Tennessee State University. She was always a fan of print journalism, but knew the industry would need to go digital which is why she chose to pursue an M.A. in Interactive Media from Quinnipiac University. It was there that she fell in love with UX design. It was a more of a natural transition from journalism than you’d initially think.
“Journalism and UX are both places where the creator of the message – whether story or design – must always remember to prioritize the audience over themselves or even the media that they are using,” she shares. “I have always been intrigued by that challenge. It’s so obvious – but also not.”
The challenge was so intriguing that after years of working in UX design, strategy and research for more corporate accounts, Sterling decided to start building Quick Usability as her own company last summer. She also set out to put her on spin on how she designed her company’s approach to the field. She wanted to be able to do the work she loves faster; and, in turn, help people build more usable products easier and more efficiently.
“Quick Usability was born out of the frustration of focusing on processes instead of people which can sometimes be a part of UX in large companies,” she states. “Although methodologies and processes are important – and I love them myself – I strongly believe that there are ways to get to actionable and useful insight without a lot of the politics and processes that can be part of bigger companies.”