Brayboy, a Charlotte native, returned to the QC in 2005; he took a break from broadcast journalism, landing several sales jobs as he decided where and how to re-invent and re-position. If anything, sales made him appreciate how much he valued being able to manage his own time – an important skill he’d come to use well in the next phase of his career.
In 2008, Brayboy received a call from his original boss at WSOC-TV – ironically, the same former boss who had recommended him for the position in Philadelphia back in the 1980s. This time though, he had a different opportunity for Brayboy – come on as a freelance producer and reporter for WTVI, Charlotte’s PBS affiliate. Brayboy accepted.
It was here that Brayboy started to get curious about carving out what would become The Charlotte Small Business Spotlight, a locally-produced television show profiling the stories of local entrepreneurs and Charlotte’s small business community. “It was right around the time the economy was tanking, and I was looking to develop some new skills that could lead to something else,” he shares. “A lot of conversations about small businesses were starting to take off, so I started thinking about how to leverage that with the space and equipment that WTVI was providing.”
Brayboy used his already sharp reporting and producing skills, but combined them with two, freshly-acquired skills – shooting and editing film. He went on to shoot, edit and produce 13 episodes of the show in 18 months. “The whole experience helped me to realize that I could sell my skills as a reporter and a producer,” he said. “And I enjoyed the profiles and the storytelling – which is made me realize that if you wanted to do a video for your business, I could help you tell that story.”