“I think people are attracted to a smaller agency because it’s not overwhelming; it’s not decision-by-committee,” she shares. “We’re problem solvers who can band together as a collective resource.”
After approximately 15 years in the public relations and communications business working with larger agencies, Bonfili went out on her own just two years ago. It’s been a busy two years – full of opportunity and competition. “I love when there’s a competitive field,” she notes. “But I also believe there’s enough work out there for everyone.”
If anyone is game for a professional challenge, it’s Bonfili; which is one of the reasons she made the decision to launch her own agency. “I wanted to break out on my own to see if I could do it,” she says. “It was kind of a test for me.” And she’s familiar with that test of the professional pivot.
Having graduated from Columbia College in Chicago, Bonfili started her career with a lucrative job at PricewaterhouseCoopers. She worked on the 70th floor of a skyscraper in downtown Chicago. Bonfili, the urbanite, loved that aspect of it. But, as lucrative as the job was – Bonfili was bored.
“I went to school for journalism, and I wasn’t using those skills,” she says. “I wanted to try it.”
She left that lucrative job in the heart of Chicago for KDUH-TV, a television news station in Scottsbluff, Nebraska, a city of approximately 15,000 in the western part of the state. In doing so though, she re-energized her career – as a video journalist, news anchor, and reporter. She did that for a number of years before the television journalism lifestyle got to her – and rightfully so.
“The hours, the working on the holidays, the being away from family, all were really hard for me,” she shares. “I wanted to parlay all this great communications and media experience into doing something else that was more suitable for me and my lifestyle.”