How has she been able to do that so well? Her clients spread the word.
“I’ve been really lucky that I haven’t had to seek clients,” she notes. “The company has grown so quickly by word of mouth.”
Though she casually chalks it up to luck, it’s really been because of something she’s done very purposefully. Byrd lives and breathes business magic that’s often lost in this age of automation, social media ads, and email marketing campaigns. That magic is her personal touch.
“I want each client to feel important, and so I take a personal approach with each of them,” she says.
To do that effectively, Byrd has consciously built her company to be process-based versus product-based which allows her the time and space to connect with clients the way she wants.
“I want them to know that I’m in their corner from the get-go,” she reiterates.
Byrd makes that personal touch more possible with one of her favorite offerings – the three-month coaching program. Over the course of those ninety days, she works with a client to get to know not only his/her professional experience, skills, and strengths, but also his/her personal background and the lifestyle he/she wants moving forward.
Clients are experiencing success with that approach.
“One of my clients just came through the three-month program, and at the end, she said, ‘well, my last day of work is tomorrow,’” Byrd recalls with the same surprise she felt that day. “I was shocked because I didn’t tell her to quit her job; but the following week, she had an interview – and she got that new job.”