She joined Make-a-Wish Foundation in Pittsburgh in 2013; she worked on national accounts, one of which was Macy’s and, more specifically, Macy’s Believe campaign. Then, when a position opened up with Macy’s on the corporate side, she joined their team, fundraising and planning special events for the brand as part of the Mid-Atlantic team in a remote office in Pittsburgh. As much as she enjoyed the opportunity, which included work on Macy’s famous Thanksgiving Day Parade, Yoho missed working for a specific mission; and she craved that passion side of the job. She needed a change.
In 2015, Yoho moved to Charlotte without a job or any real network in the QC. An avid runner, she had reached out to Tim Rhodes with the Charlotte Marathon before she made the move; when she got here, she took on the role of Community Engagement Director for not only the Charlotte Marathon, but also other races throughout the year.
That same year, she accepted a role as the Development Director at The American Heart Association here in Charlotte. She left that role just this month to join Hygge’s family full-time.
If it’s not entirely clear yet, I’ll just flat-out say it: Yoho’s strongest and biggest passion is bringing people together and figuring out all that’s possible for not only a space, but also people; she leads with her heart; she’s smart, articulate, driven, and easy-going. She’s a natural fit for Hygge.
“When I moved to Charlotte two and a half years ago, I saw the WeLoveCLT Speakers Series, and I met Garrett,” Yoho recalls. “I reached out to him afterwards to connect again, and I ended up coming to meet him at Hill Street. We just connected, and we’ve been friends ever since.”