In exchange for office space, Fisher started working as a secretary for his dad with a focus on designing small projects and creating collateral like business cards. The opportunity wasn’t as much about making money; it was about following industry leaders in graphic design via YouTube and blogs to learn the craft – and hone his own style.
From there, he started finding clients who needed graphic design for brochures or catalogs. It was enough work to keep him busy – and get him noticed by a local agency in his hometown of Lancaster, Pennsylvania. The agency offered Fisher a job in print design.
It was in that role at the agency – working with other designers and learning the more technical side of design – that Fisher discovered a new passion: the branding process.
It was a new creative adventure for the designer as well a whole new way to deliver valuable solutions to clients. He started to refine the process – then took an idea to the agency’s leadership.
“I went to them, and I said, ‘I’m doing this thing – this branding process – where I show clients other ideas and perspective, and then based on their feedback and goals, I design what they like and what they need,’” he remembers. “And they just said, ‘We’re just going to stick to our ways.’”
It was then that Fisher decided to go out on his own as Merle Fisher.
That was 4.5 years ago.