The brand has grown, no doubt, yet the sisters have consciously maintained it’s family-focus. The sisters continue to drive content and operations; their parents, proud and supportive from day one, visit Wilmington frequently to help pack and ship the subscription boxes on time.
“It’s nice to go through something like this with people who you’ve known your entire life,” Vendetti notes. “This relationship is just so important which is why this is about a lot of communication and being as honest as possible at all times.”
As much as the brand is about products and advice, it’s really about so much more – inspiring confidence in women all over the world.
And that’s not a hair color – that’s a lifestyle the Vendetti sisters live and breathe every day.
Today, both sisters live in North Carolina – Stephanie is in Charlotte, and Adrienne is in Wilmington overseeing operations at How to Be A Redhead’s warehouse where all monthly subscription boxes ship from. The brand will continue to grow – next, to include eCommerce with retail found in their H2BAR subscription boxes, as well as apparel and accessories.