From 2017 to 2020, the Loyd brothers put their heads down and worked together. Maleek and Khaleel were on the ground together in Charlotte doing things like campaign videos and work for area colleges. The two of them moved to flex members working primarily out of the jay street and hill street hygge locations in 2018.
Najm played a supporting role in Philly until late 2019, when he decided to move to Charlotte. The timing couldn’t have been more perfect for him, he’ll say with a laugh. Just a few months after moving to be near family, the world shut down due to the Covid-19 pandemic. The three brothers saw all of their video projects come to a halt.
This was right around the time they felt they had grown enough to get an office at the Camp North End hygge location. They’d been in a smaller office, looking to take over a larger one that would allow them to have an editing bay and studio, when the state went under a stay-at-home order.
“2019 was a big year for us with so many great projects. We were coming off a high,” Khaleel remembers. “But everything happens for a reason. Almost all of our business evaporated because of Covid. We had at least three projects locked in that got completely cancelled.”
There wasn’t time to dwell on their frustration for too long, though. The brothers found some ways to offer services remotely, like helping folks with virtual events and doing some animation work. The summer passed and as they entered into Q4 in 2020, they saw they were about to have their biggest quarter yet.
They quickly hired their first interns, which was a new experience for them. Until then, they had only worked with and managed each other. Now, Maleek, who was only a few years out of college himself, had to teach and manage folks not too much younger than he was.
Projects kept on coming and the brothers realized they needed to keep momentum going. In 2021 they hired 5 additional employees and cultivated relationships with contractors, growing to a team of 8 taking Charlotte by storm.
“When you put it that way, it sounds fast from 2019 to now. But I feel like we took the right steps with the internships growing, and slowly adding on more people,” Khaleel says. “It feels natural, like we took the steps we needed to. But it’s still crazy to look back on how we’ve grown so much in two years. Blessed to be in this position.”