If you’re a small or relatively new business or nonprofit, it’s likely most of the marketing, and therefore brand photography, falls on you. Maybe one day you’ll be at the point where you can hire someone incredible like Julia Murray with Julia Fay Photography to help you out with your brand photography, but until then, you still need your organization to stand out online.

On our first lil quickie with hygge video, we sat down with Julia to talk about some of the common mistakes she sees young photographers making. What it all boils down to: trying too hard to recreate images they see rather than letting their own creativity flow throughout the process.

After all, you can’t stand out if you’re just making copies.

Please enjoy a lil quickie with Julia Murray.