In 2015, Coggins won the SBA InnovateHER Regional Challenge for UChef.
UChef became a reality thanks in part not only to Coggins’ drive, but also her participation in Queen City Forward’s Impact U program, which is also how she first heard about the space that is now Hygge.
“I knew this space from Queen City Forward, so when I was getting overwhelmed at home, I knew Hygge existed, and I knew it was an option for me,” she shares.
Though her cool, calm, and collected demeanor doesn’t show it, Coggins has really good reasons to feel overwhelmed – she runs a growing, small business and, more importantly, she’s a new mom.
While managing UChef and her career as a pastry chef, she started taking on email marketing projects; she joined Upwork, and was quickly overwhelmed by requests for work. Now, she works freelance with e-commerce companies to maximize any money left on the table with their automated emails, abandoned carts, product recommendations, or holiday promotions.
“I work with small growing companies to already established with 400k email lists,” she says. “Any size brand deserves to have the beautiful emails of the big brands, and I have them achieve that.”
In addition to her professional work, Coggins is getting comfortable with the most important job in the world – mother to her five-month-old daughter, Georgia.