They had early ideas to partner on a venture; ironically, none of which had anything to do with banking. As they riffed, they couldn’t escape a universal truth of the human experience – people are and will always be passionate about their money. Now, add in a partner or a spouse and their views of money and/or budgets and/or spending? And you feel an entirely different passion – perhaps, even pressure.
“Each of us had our own reasons for wanting to start it because it was a pain we felt,” Serageldin noted. “We landed on the Honeyfi idea because it really meant something to all of us.”
And it was an opportunity they had the experience to research and address.
“Ramy and I had the pleasure of spending our careers in banking,” Stanish says with a laugh. “So, we knew a lot about the industry. And trying to manage money with a partner seemed like a problem that we had the experience to fix; so, it was a good fit for us. And then, we got it in our heads that we could do this ourselves.”
And they’re for sure doing it. Honeyfi went live in the app store approximately two weeks ago; they’re revving up for a fundraising round; and – most importantly – they’re eager to engage new users on the free platform and in focus groups all with the idea of collecting feedback that will grow not only the app’s cultural footprint, but also the level – or perhaps just frequency – of financially-driven conversations between partners and couples both today and in the future.
If anything, this team thrives on being ahead of the curve.
Honeyfi moved into Hygge’s Camp North End at the beginning of July, just days after the location opened.
“We were interested in where the development was going here in Charlotte, and we thought Camp North End was a good spot for us and the Hygge community would be really helpful to what we’re building,” Stanish notes. “It fit a lot of the things we were looking for.”
And when you’re building a business, that fit is worth every penny.