Barnes moved to Charlotte in February of this year; which is also when he launched PrimeU. Since then, he’s been head-down developing content, training and coaching three remote, workshop facilitators, building a summer intern team, and building partnerships. He’s partnered with R6 Interactive as Director of Training and Education for more on-demand access to the content creation process and to support him in the process of growing and scaling PrimeU.
He’s been thrilled with the success thus far.
“I was giving a speech at N.C. State last week, and I said I owned a company called PrimeU, and someone said he’d heard of it, which was, like, ‘wow, that’s a cool feeling,’” he shares with an almost nervous laugh. “So, at this point, I’m just trying to keep up with the business.”
PrimeU’s growth is attribute to Barnes’ unique attitude and experience, but also the care and values-based approach he takes with developing his content.
He consciously takes an immersive approach with clients to define coaching goals early; then, he uses a human-centered, design thinking approach to connect. He knows his approach is disruptive to the traditional, one-size-fits all leadership coaching model.
“I’m hungry to invest in people, and I’m trying to build leaders – not followers – so, I’m focusing more on depth versus width,” he shares. “Which is also why I teach subjects like self-awareness, critical thinking, and emotional intelligence.”
It’s also why he’s adamant about closely-related topics including (but not limited to) horizontal coaching strategy, mental health awareness, and sharing his own journey. He blogs regularly on Medium, writing about his life starting a company. He shares how he’s grown more self-aware himself and how he’s been able to see his own gaps and opportunities.