First: Sheaff was one of the first to join Hygge. 1.5 years ago, he started with a private office, before moving to a dedicated desk space. Now, he’s returned to a larger private office to accommodate BlueWave’s growth. The company is growing to four employees working from Charlotte. (Aside from Boston and Charlotte, BlueWave’s third office is located in Cape Town, South Africa.)
Good Vibrations: Sheaff’s thoughts about co-working at Hygge: “There’s a lot of positive energy at Hygge; there are a lot of things going on here. It’s also a great space for companies to ramp up or ramp down depending on their needs. And they can do that without making a major, long-term commitment; it’s a nice relationship to be in.”
Start Me Up: Two years ago, Sheaff and fellow Charlotte native friend, Jay Kenney, started Cream Puff Records. “Jay and I have always been big music lovers,” he remembers. “He and I re-connected when Rebecca and I moved back in Charlotte. Jay’s wife, Katherine, is a buyer for CAPITOL, so we connected with [their sister store] TABOR. TABOR was interested in creating this lifestyle brand there with men’s clothing and with SOCO Gallery right next store, so we decided to sell records there.”
What’s Going On: Now Sheaff and Kenney are in the business of vinyl. The two buy records from 10-15 different record labels as well as online or via record shows. They’ll buy records made by legends – the Rolling Stones or The Beatles – and records made recently by up-and-coming artists. The challenge and opportunity: staying in tune with what’s going on when it comes to new releases.
Good Kid: As Charlotte natives with solid understandings of the city and culture here, Sheaff and Kenney recognized that the Charlotte music scene isn’t as good as it should be – or could be. Which is why they shifted focus from not only selling records, but also promoting artists – especially those who also hail from North Carolina past or present. One of the good ones? “Lee Fields, who is this Motown guy from Wilson, North Carolina, came to town and we interviewed him for the blog,” Sheaff says.
Step: Cream Puff Records is garnering a lot of local attention – and they’ve stepped up to it, DJing local events or parties, participating in pop-up shops and forging partnerships. Just recently, they partnered with Recover Brands for a living room set with Asheville musician, Nathan Bowles.
Cream Puff War: So, what’s the story behind the name Cream Puff Records? “It’s a play on one of The Grateful Dead’s songs ‘Cream Puff War’,” Sheaff shares. “We’re big Grateful Dead fans.”
All good proof that sometimes sources of inspiration and energy are stars in the middle of the solar systems or songs released in 1967.
BONUS TRACK: What’s on Sheaff’s playlist right now?
- Future Islands
- Steve Gunn
- Junior Kimbrough – “I like a lot of Blues music,” Sheaff says. “There’s a lot of good music coming out of Mississippi & Alabama”
- Feli Kuti – “I’m an Afrobeat fan, and they just got the rights to re-release a lot of his stuff,” he shares.
BONUS TRACK 2
The answer key:
Original by Mystikal (ft. Birdman & Lil Wayne)
The Wolf by Mumford and Sons
Sun by Two Door Cinema Club
The Next Episode by Dr. Dre
Power by Kanye West
School by Nirvana
Wave by Beck
Energy by Drake
Work from Home by Fifth Harmony
First by Cold War Kids
Good Vibrations The Beach Boys
Start Me Up by The Rolling Stones
What’s Going On by Marvin Gaye
Good Kid by Kendrick Lamar
Step by Vampire Weekend
Cream Puff War by Grateful Dead