The hard work paid off. He’s now a Senior Software Engineer with VigLink, a mid-stage, mid-size startup based in SF. Founded in 2009, VigLink is responsible for managing a publisher network that includes over two million sites and apps, as well as an advertiser network of over 70,000 brands and merchants.
Brooks describes it well: “We help people make a living off the things they love.” In layperson-speak, that’s affiliate marketing – which means, hypothetically, if you’re a blogger who includes a link in her blog for for a reader to click, VigLink will help you get paid for that reader’s click on that link. Fashion is a popular vertical for affiliate marketing as is consumer electronics.
Brooks manages general engineering work for VigLink on both the front end and the back end; it’s not necessarily the shiny, sexy work in tech – but it IS the work that keeps everything moving. Without prompting, he notes that his non-tech background helps to inform that work.
“There’s definitely a parallel between how we structure code and how we write [or speak] in that they are both language-based,” he says. “As with the written word, the most important process is writing [code] in a way that’s both legible and easy to analyze.”