When the family made that move to Charlotte in May 2010, Mistry hit the ground running.
“In the seven years that I’ve been here, I’ve worked a lot of different jobs – from serving food to mixing paint to teaching. But, whatever I was doing, I always had my creative side, and I always had creative things going on.”
Then, an experience in video production got him into graphic design and illustration. When he started to learn the tools and strategies by which to tell stories, the storyteller in Mistry started to truly emerge. Mistry Design Co. was born.
“It started out with goofy stuff; stuff that I did just for the heck of it, just for fun,” Mistry remembers. “But then five years ago, I started doing it professionally, I start to think deeper about how some stories are told better in video, some in illustration. I started to think more seriously about how a story is told and who we’re telling the story for.”
Mistry started thinking more about audience.
“How we tell a story impacts how people receive it, yes, but who is receiving it? That audience is critical to every story,” he shares. “If no one receives the story, it’s all for nothing – audience is the most important part in how you go about telling a story.”
As much as Mistry thrived on creating stories and content for audiences critical to his clients, he was craving the need to address another audience – an audience such as himself, a creative seeking stories from other creatives.
Mistry’s Uncharted Narratives series tells the stories we haven’t heard before. On a metaphysical level, he tells the stories of the storytellers, examining their creative processes and strategies. In reality it comes down to this – Mistry shines the spotlight on creatives we recognize in Charlotte, but perhaps want to know more about. Prime example: TEDx Charlotte Emcee Mike Watson.