Business ownership is… difficult, to say the least. And Alyssa Pressler, the owner of That’s Novel Books, found that out pretty quickly when she closed her business just 2 weeks after her grand opening due to Covid-19.
In March last year, right around the time of North Carolina’s statewide stay-at-home order, hygge’s owner Garrett Tichy sat down with a number of local business owners to ask them how they were faring in the face of the pandemic. The conversations were part of Support Local Or Else, and initiative we started with Black Wednesday.
And during that initial conversation, Alyssa was fairly optimistic in the face of everything. Now, looking back over a year later, she wonders why that was.
“I poured my heart into this business for like two months straight to get it opened by February 28, and by the third weekend we were shut down completely,” she told Garrett on Zero to Ten. “I don’t think I fully wrapped my head around that.”