What do you do when your entire business is built on people gathering in big ways and then a pandemic hits?
That’s the question Jennifer Bishop, the founder and owner of J. Leigh Events, found herself facing when the entire state shut down in 2020. All of her events for the year were cancelled or postponed and she was left without work for months at a time.
“I think I went 5 or 6 months with no physical events,” she remembers. And in her business, that essentially means going 5 or 6 months with no pay.